Roaming Site offers a flexible, high-visibility activation opportunity designed for mobile brand engagement throughout key areas of the centre.

This dynamic format allows businesses to move through high-foot-traffic zones, creating direct and interactive touchpoints with shoppers across multiple locations within the centre. It is ideal for brands seeking to maximise exposure through active engagement rather than a fixed retail position.

The Roaming Site is well suited to product sampling, experiential marketing, brand activations, and new product launches. Its mobile nature enables businesses to connect with customers in real time, encouraging meaningful interactions and increasing brand recall across a broad audience.

Positioned within a busy retail environment, this activation style benefits from continuous shopper flow through main thoroughfares, entry points, and key retail precincts. It provides an effective platform for driving awareness, generating interest, and delivering memorable brand experiences.

Please note: Staff must not enter any retailers or obstruct entryways to ensure a seamless experience for customers.

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