A floor decal is a professionally installed advertising graphic applied directly to the shopping centre floor in high-traffic areas. Positioned along common walkways, entrances or key customer routes, floor decals help businesses capture shoppers' attention as they move through the centre. They're ideal for increasing brand awareness, promoting products or services, highlighting special offers or directing customers to a nearby location. All bookings are subject to shopping centre approval.
Floor decals are suitable for a wide range of businesses, including retailers, healthcare providers, real estate agencies, automotive brands, education providers, financial services, entertainment venues, tourism operators and local businesses. They are an effective advertising solution for businesses looking to build brand awareness, promote a campaign or encourage shoppers to take action while visiting the shopping centre.
Floor decals are typically installed in high-visibility locations throughout the shopping centre, including main walkways, entrances, near escalators, travelators and other busy pedestrian areas. Each listing includes the approximate location of the floor decal, helping businesses choose a position that aligns with their campaign objectives and target audience.
Once your booking is approved, artwork specifications will be provided for the selected floor decal. Businesses are generally responsible for supplying print-ready artwork and arranging printing and installation unless otherwise advised by the shopping centre. Installation requirements, approved materials and production specifications may vary between venues and should be confirmed before printing.
Floor decals offer repeated exposure to shoppers as they walk through the shopping centre, making them an effective way to reinforce your brand or campaign. Their placement along busy customer pathways helps increase visibility and encourages shoppers to notice your message naturally during their visit. Floor decals are ideal for promoting new products, special offers, events, store openings and local services while keeping your business front of mind.
