Revenue Growth
$150K → $575K
- Commercial Operations
Transforming a Local Centre Into Measurable Revenue
This case study highlights how Auburn Central used the anyspaces.com platform to transform underutilised retail space into a high-performance activation hub, growing seasonal revenue from $150,000 in 2016 to $575,000 in 2018 — a 283% increase.
Commercialisation Spaces
25+ spaces
Pop-up Occupancy
72% average
Food Truck Offerings
40+ vendors
Business Overview
Auburn Central is a community-focused shopping centre serving local residents with a mix of retail, food, and service offerings. The centre identified vacant retail space as an opportunity to generate additional revenue whilst enhancing the customer experience.
Venue Type
Shopping Centre
Management
anyspaces.com
Activation Goal
Space monetisation
The Commercial Challenge
When Auburn Central first joined anyspaces.com in 2016, the centre was generating approximately $150,000 annually from casual retail leasing and activations. Significant challenges included:
Underutilised vacant retail space with limited activation opportunities
Lack of structured brand experiences and diverse activation offerings
Manual coordination processes creating admin friction
Limited brand reach to attract quality activations and sponsored events
Activation Strategy
The campaign was structured as an ongoing short-term activation programme, converting vacant retail space into a rotating portfolio of diverse brand experiences across multiple categories.
Space Types Used
Vacant retail spaces reconfigured for pop-ups, showcases, and experiential activations
Location Selection
High-visibility spaces positioned to maximise foot traffic and customer engagement
Campaign Structure
Diverse activation mix including home improvement, automotive displays, health & wellness, and seasonal pop-ups
Duration of Activation
Flexible terms from days to weeks, creating continuous activation coverage
How the anyspaces.com Platform Enabled the Campaign
anyspaces.com worked closely with the Auburn Central team to implement a collaborative space management strategy that unlocked new revenue streams through technology-driven workflows.
Space Optimisation & Configuration
The platform enabled the centre to introduce new space types and reconfigure existing ones to maximise usability, visual appeal, and activation potential.
Targeted Marketing & Brand Outreach
Implemented a targeted marketing campaign combining social promotion, local outreach, and automated brand reach-outs through the dashboard, significantly expanding the centre's activation pipeline.
Quote and Offer Management
Streamlined activation workflows through the automated quote platform, speeding retail onboarding and reducing admin friction for new activations.
Campaign Tracking and Reporting
Performance tracking fed back into centre strategies, enabling data-driven decisions for future space allocation.
Execution and Experience
The transformation delivered exceptional outcomes for both the venue and activating brands:
Setup Process
Streamlined brand onboarding through centralised booking management, enabling rapid activation deployment across multiple space configurations
Customer Engagement
Rotating brands kept the centre dynamic and engaging, offering customers something new with every visit across home improvement, automotive, and wellness categories
Brand Experience
Diverse activation mix created compelling brand showcases, from seasonal pop-ups to automotive displays, strengthening community engagement
Campaign Logistics
Platform-managed coordination eliminated manual processes, allowing the centre team to focus on strategic partnerships rather than administrative tasks
Results and Impact
Revenue Growth
+283%
Revenue grew from $150,000 in 2016 to $575,000 in 2018
Commercialisation Spaces
25+
Enhanced spaces created through place management strategy
Pop-up Occupancy
72%
Average occupancy across short-term activation spaces
Food Truck Experience
40+
Local favourite food truck vendors generating sponsored event income
Key Achievements
Place management strategy enhanced spaces to include 25+ commercialisation opportunities across pop-ups, kiosks, and experiential zones
New signage income streams engaged with a range of different businesses, diversifying revenue sources
Sponsored events including a local favourite food truck experience with over 40 different food offerings created community engagement
Continues to be managed by anyspaces.com, ensuring sustained performance and ongoing optimization
What This Means for Brands
Other brands can replicate this success by leveraging short-term activation opportunities:
Testing new markets: Short-term activations provide low-risk opportunities to validate customer demand before committing to long-term leases
Building brand visibility: Activations in high-traffic venues create immediate customer exposure and engagement
Flexible duration options: From days to weeks to months, brands can align activation length with campaign objectives
Streamlined coordination: Platform-managed workflows reduce admin burden and accelerate time-to-market
What This Means for Venues
Venue partners can leverage anyspaces.com to deliver similar transformation outcomes:
Turning vacant space into revenue: Generate consistent commercial income from space that would otherwise remain empty during tenant transitions
Creating continuous activation: Rotating brands maintain centre vibrancy and customer engagement throughout the year
Test-before-lease approach: De-risk long-term tenancy decisions by observing brand performance during short-term activations
Reducing admin overhead: Centralised platform management eliminates manual coordination and streamlines booking workflows
Platform Capabilities Demonstrated
The Booking Journey
Centralised booking management for rapid brand onboarding
Learn moreUnderstanding Quotes
Automated quote workflows reducing admin friction
Learn moreReporting & Performance Insights
Data-driven decision making for space allocation
Learn moreUnderstanding Space Types
Optimised space configurations for diverse activations
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Read case studyReady to Transform Your Vacant Space?
Join Auburn Central and other shopping centres turning empty retail space into high-performing activation revenue through anyspaces.com.
