Industry
Travel & Leisure
- Commercial Operations
Streamlining Multi-Site Activations at Scale
How Classic Holiday Club scaled from 3-4 centres to 14 centres per week with the same team size, transforming multi-location campaign management across Asia Pacific.
Business Overview
Classic Holiday Club activates across hundreds of shopping centres throughout Asia Pacific, delivering membership sign-ups and brand experiences. After increasing membership sign-ups by 40% in three months, the business needed to scale operations without adding administrative complexity.
Target Customer
Holiday seekers
Activation Goal
Multi-site scale
The Opportunity
Classic Holiday Club needed to execute a high-volume, multi-location campaign programme across hundreds of shopping centres. The scale of coordination required—managing 14+ centres simultaneously each week—demanded operational transformation beyond traditional centre-by-centre management.
Individual venue negotiations created administrative overhead across hundreds of locations
Payment coordination across multiple centres required 24-hour processing time
Inconsistent booking workflows made standardised execution difficult
Activation Strategy
The campaign was structured as a continuous multi-location activation programme, delivering 2,500 activation days annually across hundreds of shopping centres throughout Asia Pacific.
Location Selection
14 centres per week across multiple regions simultaneously
Campaign Format
Standardised activation format deployed consistently across all locations
Duration & Rollout
Ongoing programme with weekly rotations across venue network
Engagement Approach
Pop-up kiosks and promotional spaces in high-traffic shopping centres
Platform Execution at Scale
The anyspaces.com platform transformed campaign operations by centralising multi-location coordination, enabling unprecedented operational efficiency at enterprise scale.
Centralised Campaign Management
Single platform interface managed bookings across 14+ centres simultaneously, replacing individual venue coordination with standardised workflow.
Cross-Location Booking Control
Live availability and instant booking confirmations eliminated negotiation delays, reducing booking turnaround from 24 hours to under 2 hours.
Campaign Tracking & Reporting
Unified performance dashboard enabled data-driven rebooking decisions and rapid identification of high-performing venues.
Operational Efficiency
Centralised payment processing and automated documentation reduced payment administration from 24 hours to under 2 hours.
Execution in Market
The platform transformation enabled Classic Holiday Club to scale from 3-4 centres to 14 centres per week—a 350% capacity increase—with the same team size. Streamlined workflows replaced venue-by-venue coordination with standardised execution, while centralised payment processing eliminated administrative bottlenecks.
Multi-site deployment maintained consistent brand experience across all centres
92% reduction in booking turnaround time accelerated campaign execution
Data-driven venue selection enabled rapid rebooking of high-performing locations
Measured Outcomes at Scale
Capacity Growth
+350%
Scaled from 3-4 centres to 14 centres per week with same team
Booking Turnaround
-92%
Reduced from 24 hours to under 2 hours
Annual Activation Days
2,500
Activations delivered annually across Asia Pacific
Membership Growth
+40%
Sign-up increase in first three months
Why This Matters
For Brands
Scale without proportional headcount: Increase campaign locations by 350% with the same team size
Eliminate coordination overhead: Centralised platform replaces individual venue negotiations
Accelerate execution: 92% reduction in booking turnaround enables faster market entry
Data-driven optimisation: Performance insights enable rapid rebooking of high-performing venues
For Venues
Access enterprise campaigns: Platform connects venues with national brands running multi-location activations
Streamlined coordination: Automated workflows reduce admin burden for venue teams
Consistent revenue stream: Data-driven rebookings create predictable activation income
Faster payment processing: Centralised invoicing accelerates payment cycles
Capabilities Demonstrated
Platform features that enabled multi-location campaign execution
Multi-Location Campaigns
Centralised coordination for 14+ centres simultaneously
Learn moreThe Booking Journey
92% faster booking turnaround (24h → 2h)
Learn moreReporting & Insights
Data-driven rebooking decisions
Learn moreCentralised Payments
Streamlined payment across hundreds of locations
Learn moreRelated Success Stories
Ready to Scale Your Multi-Site Campaign?
Join Classic Holiday Club and streamline multi-location activations with anyspaces.com.
