Campaign Locations
1 venue
- Commercial Operations
Turning Seasonal Markets Into Recurring Revenue
This case study highlights how Deepwater Plaza used the anyspaces.com platform to coordinate a high-impact Christmas market event, delivering 25+ stallholders, 76% rebookings, and 11% foot traffic growth through technology-driven activation.
Activation Duration
1 day event
Customer Engagement
25+ stallholders
Revenue Impact
+11% foot traffic
Business Overview
Deepwater Plaza is a community-focused shopping centre that regularly hosts seasonal events and market activations to drive foot traffic and create engagement during key retail periods.
Industry
Retail & Shopping Centres
Target Customer
Local businesses & shoppers
Activation Goal
Christmas market event
The Commercial Challenge
Deepwater Plaza wanted to create a high-impact Christmas market event to drive foot traffic during the critical December retail period. However, traditional market coordination presented several operational challenges:
Limited time to coordinate 25+ stallholders during peak seasonal period
Manual coordination complexity requiring extensive back-and-forth communication
Need to reach hundreds of potential stallholders quickly and efficiently
Uncertainty about whether stallholders would achieve commercial success
Activation Strategy
The campaign was structured as a single-day Christmas market activation on 19 December 2025, strategically timed during the peak holiday shopping period to maximise customer engagement and stallholder sales potential.
Space Types Used
Market stalls positioned in high-traffic common areas throughout Deepwater Plaza
Location Selection
Strategic placement in centre's main thoroughfare to maximise foot traffic exposure
Campaign Structure
Single-day Christmas market with 25+ stallholders offering festive products and gifts
Duration of Activation
One-day event on 19 December 2025, six days before Christmas
How the anyspaces.com Platform Enabled the Campaign
anyspaces.com partnered with Deepwater Plaza's marketing team to deliver a technology-powered market event with automated workflows, proactive outreach, and real-time coordination.
Proactive Marketing & Business Outreach
The platform enabled targeted outreach to 200+ local businesses, creating immediate awareness and driving rapid stallholder sign-ups through automated marketing campaigns.
Centralised Booking Management
Automated stallholder bookings, payment processing, and event logistics, eliminating manual coordination and reducing admin time for the venue's marketing team.
Direct Communication Between Venue and Stallholders
Streamlined communication workflows through direct messaging tools, ensuring efficient coordination and rapid response times.
Campaign Tracking and Reporting
Live dashboards provided visibility into stallholder performance, rebooking rates, and foot traffic metrics, enabling data-driven decisions for future market events.
Execution and Experience
The Christmas market delivered an exceptional on-site experience for both stallholders and customers:
Setup Process
Streamlined stallholder setup with pre-coordinated logistics and clear space allocations managed through the platform
Customer Engagement
96% of stallholders made their first sale within the first hour, demonstrating immediate customer interest and strong foot traffic
Brand Experience
Festive market atmosphere created a memorable shopping experience, driving both immediate sales and future customer relationships
Campaign Logistics
Technology-driven coordination ensured smooth operations throughout the event, minimising friction for both venue and stallholders
Results and Impact
Customer Engagement
25+
Stallholders confirmed for Christmas event
Foot Traffic
+11%
Foot traffic growth versus previous year
Sales Impact
96%
Made first sale within 1 hour (24 out of 25)
Stallholder Profitability
80%
Stallholders made profit on the day (20 out of 25)
Repeat Activation Potential
76%
Rebooking rate (19 out of 25 rebooked next event)
Brand Awareness
200+
Business enquiries generated for the event
What This Means for Brands
Other businesses can replicate this success through anyspaces.com by leveraging similar activation strategies:
Testing market demand: Market stalls provide low-risk opportunities to validate product offerings and customer interest before larger retail commitments
Seasonal campaign opportunities: Strategic timing around peak retail periods maximises sales potential and customer engagement
Building repeat business: The 76% rebooking rate demonstrates how successful initial activations create ongoing revenue opportunities
Rapid sales validation: 96% first-hour sales conversion provides immediate feedback on product-market fit
What This Means for Venues
Venue partners can leverage anyspaces.com to deliver similar market event outcomes:
Driving foot traffic growth: The 11% increase demonstrates how market events create measurable centre engagement
Creating experiential events: Market activations enhance the shopping experience and differentiate the venue from competitors
Reducing coordination overhead: Technology-driven workflows eliminate manual admin burden, enabling faster event execution
Building business relationships: Successful events create opportunities for future activations and ongoing revenue streams
Platform Capabilities Demonstrated
The Booking Journey
Streamlined booking workflows for rapid stallholder coordination
Learn moreDirect Communication
Efficient venue-to-stallholder communication tools
Learn moreReporting & Performance Insights
Real-time tracking of rebookings, sales, and foot traffic
Learn moreUnderstanding Space Types
Market stalls and event space configurations
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Read case studyReady to Create Your Market Success Story?
Join Deepwater Plaza and other venues delivering measurable market event outcomes through anyspaces.com.
